Embedding an Enzuzo cookie banner through Google Tag Manager offers numerous advantages for website administrators and marketers seeking to enhance user privacy compliance while streamlining their website management processes. By utilizing Google Tag Manager, you can efficiently deploy and control the cookie consent script without the need for direct code modifications. This approach not only simplifies the implementation process but also provides the flexibility to manage and update your cookie banner dynamically, ensuring compliance with evolving privacy regulations while maintaining a seamless user experience. Furthermore, Google Tag Manager's robust version control and debugging capabilities empower you to fine-tune your cookie banner's behavior, ensuring it functions optimally without compromising website performance or user engagement.
To embed your cookie banner via Google Tag Manager takes just a couple of steps.
Log into Google Tag Manager and click on "Tags" in the sidebar and then click on "New", doing so will bring up the following popup:
Name your tag, something meaningful like "Cookie Baner Script Tag". Click on "Tag Configuration" to start the setup of the tag. A dialog will appear asking you to choose your tag type, click on "Custom HTML"
In the Tag Configuration view, you will see a text box where you add the cookie banner embed code. Additionally, open up the "Advanced Settings" and ensure "Tag Firing Options" are set to Once per page
Now to set up the trigger that will load the cookie banner onto your website. Click on "Triggering", click the "+" icon to create a new trigger. In the dialog that opens up name your trigger and click on "Trigger Configuration". In the trigger type dialog, select DOM Ready and ensure "All DOM Ready Events" are selected.
After you have completed the triggering setting, you will be brought back to your tag configuration where it should look something like this:
Click on save and you should see your new tag listed in the tag breakdown. It should look something like this:
You have now finished configuring your Enzuzo cookie banner to load with Google Tag Manager. All that remains is to click on the "Submit" button in the top right of the Google Tag Manager vies to publish your new tag.